Dallas Cotillion Club
As the Marketing Chair on the Board of Directors for the Dallas Cotillion Club, I oversee the creative direction, design, and digital marketing strategy for the organization. I create all social media graphics, event content, and advertising materials, ensuring consistent visual identity across platforms and campaigns.
My role bridges art direction and strategic communication, blending visual storytelling with data-driven marketing. From concepting campaign themes and designing digital assets to managing ad generation and social rollout, I aim to create content that both reflects the club’s mission — empowering women, building community, and supporting Genesis Women’s Shelter — and engages our audience authentically.
Abstract at Design District
Role: Content Creation, Digital Marketing, Event Planning
As Marketing and Social Media Manager for Abstract at Design District, a luxury apartment community in Dallas, I oversaw the property’s digital marketing strategy and resident engagement initiatives. My work focused on increasing visibility, driving tours, and building a sense of community through cohesive branding and content design.
I produced and edited video tours of the property’s floor plans, created visual and written content for social media, and developed targeted marketing campaigns to boost traffic and conversions. In addition to digital strategy, I planned and promoted on-site resident events, strengthening the relationship between residents and brand identity.
By combining lifestyle-driven storytelling with data-informed strategy, I helped position Abstract as a standout property in the competitive Design District market — turning digital engagement into real-world tours and leases.
For Dallas Cotillion Club’s annual summer Membership Drive, I designed and executed a social media campaign aimed at recruiting new members from the Dallas–Fort Worth area. The visual direction was bright, inviting, and feminine — balancing the club’s legacy of sophistication with an approachable, community-driven feel.
The campaign was shared across Instagram and Facebook, paired with a targeted ad strategy designed to drive RSVPs for our Potential New Member events.
Results:
12,565 views
630 profile visits
100+ RSVPs for recruitment events
Exceeded membership application goal with 57 new applicants for the season
The campaign successfully combined clean design with strategic messaging, increasing visibility and engagement while reinforcing the club’s mission of empowering women and building community.
